About
My Journey
My career has evolved from managing lab operations to embracing the dynamic world of digital marketing. This transition reflects my adaptability and passion for growth in the ever-changing landscape of marketing technology.
With a healthcare background and new expertise in digital marketing, I bring a unique perspective to marketing challenges. My experience spans from laboratory precision to creative marketing campaigns, allowing me to approach problems with both analytical rigor and creative thinking.
My Focus
I'm passionate about leveraging AI in marketing to create data-driven strategies that deliver measurable results. Currently pursuing my MBA at IMT Ghaziabad, I'm constantly expanding my knowledge and skills to stay at the forefront of marketing innovation.
My goal is to help brands navigate the digital landscape with strategies that combine creative thinking with analytical precision, driving growth and fostering meaningful connections with audiences.
Skills
Product & Business Skills
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Market Research 90%
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Product Lifecycle 85%
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User-Centered Design 80%
Digital Marketing
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SEO (On/Off-Page) 95%
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Keyword Research 90%
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Google Analytics 85%
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SEMrush 80%
Technical
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Microsoft Office 90%
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Google Workspace 95%
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Canva 85%
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Adobe 75%
Soft Skills
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Communication 95%
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Leadership 85%
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Time Management 90%
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Problem-Solving 90%
Experience
Kasper Infotech Pvt. Ltd.
March 2025 - PresentDigital Marketing Intern
Managing digital marketing campaigns, conducting keyword research, and optimizing content for improved search engine visibility.
Zena Healthcare
Dec 2024 - Feb 2025Assistant Marketing Manager
Developed and implemented marketing strategies for healthcare services, managed social media presence, and analyzed campaign performance metrics.
Max Healthcare, Gurgaon
Nov 2024 - Dec 2024Digital Marketing Intern
Assisted in developing digital marketing strategies, creating content for social media, and analyzing marketing data for healthcare services.
Max Hospital, Patparganj
May 2017 - Oct 2024Senior Scientific Officer – Lab Operations
Managed laboratory operations, ensured quality control, supervised staff, and implemented efficient workflows for diagnostic testing.
Projects
MBA Project on AI and Automation in Digital Marketing at TCS
A comprehensive research project exploring how artificial intelligence and automation are transforming digital marketing strategies at Tata Consultancy Services. The study examines implementation challenges, benefits, and future trends.
Key Research Areas:
- AI-powered customer segmentation and targeting
- Marketing automation workflows and implementation
- Predictive analytics for campaign optimization
- Challenges in adoption and implementation
Other Projects
Social Media Campaign Strategy
Developed comprehensive social media marketing strategies for a healthcare startup, resulting in 40% increase in engagement and 25% growth in followers.
SEO Optimization Project
Conducted comprehensive keyword research and implemented on-page SEO strategies for a medical website, improving organic search rankings by 35%.
Resume
Prerna Lehra
Marketing Professional
prernalehra45@gmail.com
Phone
+91 858-5932-543
linkedin.com/in/prerna-lehra-5b7a81217
Resume Preview
Professional Summary
Marketing professional with a unique background in healthcare operations, transitioning to digital marketing with expertise in SEO, content strategy, and data analytics. Currently pursuing MBA in Marketing at IMT Ghaziabad with a focus on AI-driven marketing strategies.
Work Experience Highlights
- Digital Marketing Intern at Kasper Infotech Pvt. Ltd.
- Assistant Marketing Manager at Zena Healthcare
- Digital Marketing Intern at Max Healthcare, Gurgaon
- Senior Scientific Officer – Lab Operations at Max Hospital, Patparganj
Education Highlights
- PGDM/MBA in Marketing – Institute of Management Technology, Ghaziabad (2023–2025)
- Bachelor of Science (BMLT) – 2020–2022
- Diploma in Medical Laboratory Technology – 2014–2016
Education
PGDM/MBA in Marketing
Institute of Management Technology, Ghaziabad
Bachelor of Science (BMLT)
Medical Laboratory Technology
Diploma in Medical Laboratory Technology
Healthcare Specialization
Certifications
Digital Marketing Certification
Max Healthcare, Gurgaon
Certifications
Digital Marketing Certification
2024Max Healthcare, Gurgaon
Comprehensive training in digital marketing strategies, tools, and implementation techniques specific to the healthcare industry.
Additional Training
Google Analytics Certification
Google, 2024
Mastery of Google Analytics tools for tracking, analyzing, and reporting website traffic and user behavior.
Content Marketing Workshop
Marketing Institute, 2023
Advanced strategies for creating, distributing, and measuring content that attracts and engages target audiences.
Contact
Get in Touch
Ready to discuss a project or have questions about my experience? Feel free to reach out through any of the channels below.